Email Marketing Market to Observe Prominent CAGR of 15.5% by 2030, Size, Share, Trends, Demand, Growth, Challenges and Competitive Outlook

According to MarkNtel Advisors study the Global Email Marketing Market size is valued at around USD 6.5 billion in 2023 and is estimated to grow at a CAGR of about 15.5% during the forecast period, i.e., 2024-30.

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Key Findings of the Study: Email Marketing market

Global Email Marketing Market Driver:

Expanding Internet Penetration & Mobile Optimization – The Email Marketing Market is being driven by increased internet penetration. As more people obtain an internet connection, they become potential recipients of email marketing. This is especially true in developing nations, where internet penetration remains low. Moreover, the growing use of mobile devices is propelling the email marketing market forward. Because mobile devices now account for more than half of all email opens, it is critical for organizations to build mobile-friendly email campaigns.

Businesses are increasingly turning to email marketing to reach their target consumers as internet usage rises. Email is a very effective approach to contact a huge number of people at a minimal cost. It is also a versatile tool that can be utilized to achieve a range of marketing objectives, such as lead generation, product and service promotion, and client relationship building. Therefore, increasing internet penetration and mobile optimization are anticipated to drive the growth of the Email Marketing Market during the forecast period.

Global Email Marketing Market Challenge:

Spamming and Security Risk to Hinder Market Growth – The Email Marketing Market faces significant difficulties due to spam and security issues. Spamming is the unsolicited sending of large amounts of email, typically for promotional or phishing objectives. Email hacking, virus assaults, and data breaches are all security hazards. Spamming can harm a company’s reputation and irritate or even enrage customers. It may also result in higher unsubscribe rates and lower open rates. Furthermore, spamming might activate spam filters, preventing legitimate emails from being delivered.

Moreover, the rise of security risks poses a serious threat to the worldwide email marketing ecosystem’s integrity. Email has become a popular conduit for cyber risks such as phishing attacks and virus delivery. The hackers frequently take advantage of the trust inherent in email communication to trick consumers into disclosing sensitive information or downloading dangerous malware. Phishing attacks, in particular, have become more sophisticated, impersonating authentic communications from reputable sources. A successful phishing assault has the ability to harm not only individuals but also the reputation and credibility of organizations that use email marketing. As a result, if appropriate actions are not taken by those responsible businesses, these spamming and cyber security issues are expected to impede market growth throughout the forecast period.

For more detailed information about the Email Marketing market report, click here – https://www.marknteladvisors.com/research-library/email-marketing-market.html

Scope of the Report and Email Marketing Market Segmentation:

By Type

• Inbound Email Marketing — Market Size & Forecast 2019-2030F, USD Million
  • Welcome/Automated Email- Market Size & Forecast 2019-2030F, USD Million
  • Newsletter- Market Size & Forecast 2019-2030F, USD Million
  • Promotional Emails- Market Size & Forecast 2019-2030F, USD Million
  • Survey Emails- Market Size & Forecast 2019-2030F, USD Million
  • Transactional Emails- Market Size & Forecast 2019-2030F, USD Million
  • Re-engagement Emails- Market Size & Forecast 2019-2030F, USD Million
  • Abandoned Cart Emails- Market Size & Forecast 2019-2030F, USD Million
• Outbound Email Marketing — Market Size & Forecast 2019-2030F, USD Million
  • Cold Email- Market Size & Forecast 2019-2030F, USD Million
  • Follow-Up Email- Market Size & Forecast 2019-2030F, USD Million

By Component

• Software- Market Size & Forecast 2019-2030F, USD Million
• Services- Market Size & Forecast 2019-2030F, USD Million

By Deployment

• Cloud based- Market Size & Forecast 2019-2030F, USD Million
• On-Premises- Market Size & Forecast 2019-2030F, USD Million

By Enterprise Size

• SMEs- Market Size & Forecast 2019-2030F, USD Million
• Large Enterprise- Market Size & Forecast 2019-2030F, USD Million

By End User

• E-Commerce- Market Size & Forecast 2019-2030F, USD Million
• IT & Telecom- Market Size & Forecast 2019-2030F, USD Million
• Hospitality- Market Size & Forecast 2019-2030F, USD Million
• BFSI- Market Size & Forecast 2019-2030F, USD Million
• Education- Market Size & Forecast 2019-2030F, USD Million
• Government- Market Size & Forecast 2019-2030F, USD Million
• Entertainment- Market Size & Forecast 2019-2030F, USD Million
• Others (Healthcare, etc.,)- Market Size & Forecast 2019-2030F, USD Million

Because the IT & Telecom industry is at the forefront of digitalization, and email marketing is a vital component of their digital marketing strategies, the IT & Telecom segment is predicted to hold the biggest market share during the forecast period.

Email Marketing Market Competitive Landscape

• Acer Inc.
• Apple Inc.
• Advanced Micro Devices, Inc.
• ASRock Inc.
• ASUSTeK Computer Inc.
• Beelink
• Azulle
• Dell Technologies Inc.
• Intel Corporation
• Lenovo
• Micro-Star International Co., Ltd.
• NZXT Inc.
• Shenzhen Maxtang Computer Corporation., Ltd.
• Zotac
• Shenzhen Hasee Innovation Co., Ltd.

Geographical Analysis:

By Region

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Note: If you require specific information not covered in the current report, we can provide it through customized option

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